WHO DO WE WORK WITH?
We were enlisted to conduct a large body of market research for Dishoom's head office. This meant engaging with two very different demographics, composing a survey, arranging focus groups in and around Manchester and ultimately compiling a detailed report with the findings. This report will be used for internal comms within the company and will fundamentally help to shape the marketing strategy for the next 12 months.
in addition to this report we provided a very in-depth competitor analysis set to support the research so the London based company have a clear idea of the market in Manchester and how they fit into that.
Rosso have several creative campaigns running throughout the year, some of which coincide with new menus others are ad hoc marketing strategies; Christmas, Valentine's Day or the successful Boarding Pass campaign.
VS. have worked with Rosso on several of these campaigns to assure the creative aligns with the brand guidelines and values. We then work with the in-house team and the agencies to make sure the marketing ends up in front of the perfect demographic.
Manchester International Film Festival
We worked very closely with the Founder of the festival this year to create some strategic and lasting partnerships with companies across the city. MANIFF had very specific criteria when it came to who they wanted to work with so we were able to curate a very focused outreach strategy and find companies that were the right fit.
From introductions to creative support, we have been involved in every step of the process for some partnerships and look forward to seeing the results on screen at the Festival.